3 Visual Stories Every GIS Vendor Needs to Close More Infrastructure Deals
Industry
Manufacturing
Client
Cooling Tower Resources
Start Date
October 2024
COOLING TOWER RESOURCES PROBLEM
Cooling Tower Resources: From Flat Growth to a Scalable Lead Engine
Cooling Tower Resources (CTR), a leader in cooling tower materials and fabrication, had a strong reputation but was stuck in flat growth because the market did not fully understand their capabilities. By building a cohesive growth marketing ecosystem brand, messaging, sales enablement, and a revenue-focused website CTR shifted from “best kept secret” to a go-to partner for critical repair and replacement projects.
Brand Clarity
Developed a comprehensive brand framework to define key personas and clearly communicated CTR’s unique value to plant managers, engineers, and procurement teams.
Sales Enablement
Created brochures and email assets that helped the sales team quickly educate clients on CTR’s full range of capabilities, reducing confusion and missed opportunities.
Energy savings
Trade stocks of the biggest names in the international stock market
Across the country
Trade stocks of the biggest names in the international stock market
walmark approach
Binox evaluated the impact of switching
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- Development
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walmark result
Make more data driven decision
Myriam was first trained as a sculptor in Montreal and then in Helsinki, Finland. She is now based in Quebec but works for clients all around the globe. From textile design to murals, editorial illustrations and book covers, her style is recognized by her simple and perfectly arranged shapes as well as her rich and vibrant color palette. Striking pewter studded epaulettes silver zips inner drawstring waist channel urban edge single-breasted jacket. Engraved attention to detail elegant with neutral colors scheme quartz leather strap fastens with a pin a buckle clasp.
However, the same reason also makes it messy. If someone is having a bad day, we might see it as a sign of tension or lack of investment in the project. For outsiders, lacking an understanding of the complex dynamics of a team can lead to the wrong conclusions.