Lead Generation
Industry
Consulting Services
Client
The Field Group
Start Date
July 2024
The Field Group
The Field Group needed a brand that communicated its unique offer and a demand generation engine that matched the caliber of its coaching and fractional leadership services. Our engagement focused on clarifying its story, defining its ideal client, modernizing its digital presence, and building a scalable pipeline to find high-quality leads.
Brand Clarity
Reframed the brand to clearly communicate The Field Group’s core strengths, removing confusion for prospects and aligning messaging with its value proposition.
Demand Engine
Designed a cohesive growth marketing strategy so the business no longer relied solely on the founder for leads and revenue.
Traffic Surge
Relaunched the website with SEO and content, increasing site traffic by 500% and driving a steady stream of new visitors.
Pipeline Growth
Built email nurtures and sales processes that converted new traffic into nurtured leads and sales-qualified opportunities.
The Field Group Approach
The work began by partnering closely with The Field Group to develop a comprehensive brand framework that clearly articulated its unique value proposition and differentiated coaching and fractional leadership services. Ideal client personas were defined so that every campaign, message, and asset spoke directly to the needs and motivations of these high-potential prospects. With the strategy in place, the website was relaunched with SEO-focused content, supported by email nurture programs and sales processes that moved leads confidently from first touch to purchase.
The Field Group Result
The engagement transformed The Field Group’s marketing into a growth ecosystem that consistently attracted and converted leads, instead of sporadic, founder-dependent sales activity. Within six months, sales leads increased by 500%, filling the pipeline, while new website uvisitors grew by 3600% from top-ranking SEO content that was nurtured into sales-qualified leads.
