SEO & Website Relaunch
Industry
Catering
Client
School Foodies
Start Date
August 2016
School Foodies Problem
School Foodies, a 70-year family-owned business serving organic, healthy school lunches across the San Francisco Bay Area, partnered with Brigid Marketing Services to turn an underperforming website into a powerful growth engine. By pairing strategic SEO, refreshed website copy, and targeted ad campaigns, the company expanded its visibility, acquired new school clients, and grew into a larger commercial kitchen facility to meet increased demand.
Online Visibility
Transformed a non-optimized but visually strong website into a findable, search-ready asset so schools, camps, and parents could easily discover School Foodies online.
SEO Foundation
Conducted an in-depth SEO analysis, identified high-intent keywords, and implemented title tags and on-page optimizations across the site.
Content Overhaul
Rewrote website copy to showcase School Foodies’ superior service while aligning with SEO best practices to improve rankings and engagement.
Targeted Campaigns
Launched organic social and paid campaigns on Google and Facebook to drive qualified traffic and accelerate lead generation.
School Foodies Approach
School Foodies had just invested in a new website that looked polished but lacked SEO, meaning their ideal buyers never found them when searching for school lunch providers. The engagement began with a comprehensive SEO analysis to uncover relevant keywords, refine title tags and meta data, and identify gaps in how the brand showed up in search. From there, the site’s content was rewritten to clearly articulate School Foodies’ value proposition while embedding the right search terms, and an integrated mix of organic social and pay-per-click campaigns was launched to amplify reach with schools, camps, parents, and PTAs across the Bay Area.
School Foodies Result
Within three months, School Foodies saw website traffic increase by 30%, driven by stronger organic rankings and targeted ad campaigns. Over the next six months, the company secured several new school clients, achieved top-three Google rankings for most of its priority keywords, and ultimately expanded into a new commercial kitchen facility to handle the surge in orders. The CEO credited the SEO optimization, content updates, and digital ad strategy as key contributors to the company’s growth and higher online visibility.
