Brand Development
Industry
Retail Franchising
Client
LaserPrecision Marksmanship Club
Start Date
November 2023
LaserPrecision Marksmanship Club Problem
LaserPrecision Marksmanship Club needed to quickly pivot from a risky brand position to a strong, scalable identity that could support national franchise expansion. Through strategic rebranding, relationship cleanup, and a clear demand generation engine, the business shifted from legal vulnerability to a confident growth trajectory.
Brand Reset
Renamed the company and completed a thorough trademark search to eliminate infringement risk and create a legally defensible brand platform.
Strategic Positioning
Developed a clear brand framework to communicate the new identity and highlight the club’s state-of-the-art military-grade laser firearms simulator experience.
Franchise Readiness
Evaluated the existing franchise broker relationship, identified a breach of contract, and recommended severing the engagement to protect the business.
Expert Network
Connected the leadership team with a vetted franchise consultant to prepare the brand for national franchise expansion.
LaserPrecision Marksmanship Club Approach
The engagement began with an urgent need: avoid a looming trademark infringement lawsuit while preserving momentum for expansion. Collaborating closely with the leadership team, a new name was selected, a thorough trademark search was completed, and a full brand framework was built to clearly communicate the company’s innovative, realistic firearms training experience to the market. In parallel, the existing franchise broker relationship was reviewed, a breach of contract was identified, and a transition plan was put in place while leveraging a trusted network to source a new franchise consultant.
LaserPrecision Marksmanship Club Result
LaserPrecision avoided a potential trademark lawsuit and emerged with a stronger, future-ready brand designed to support multi-state franchise growth. With a clear brand story, aligned marketing and leadership, and the right franchise advisory partner in place, the company is now positioned to scale its military-grade laser training experience nationwide—backed by leadership that describes the marketing support as proactive, organized, and “no-nonsense.”
