service details
Marketing Leadership Services
Accelerate Your Company’s Growth With A Fractional CMO
A Fractional Chief Marketing Officer (or Fractional CMO) gives your business the strategic marketing leadership of an experienced executive—without the full-time cost or commitment. This flexible model is perfect for growing companies that need senior-level expertise but aren’t ready to hire a permanent CMO. Essentially, when you hire a Fractional CMO, you gain an experienced strategist who can assess your existing marketing, define priorities, align teams, and accelerate growth. By offering outside perspective and senior-level insight, Fractional CMO services bridge the gap between big-picture strategy and day-to-day execution—helping your marketing work smarter and drive measurable business outcomes.
Businesses often turn to interim CMO or Fractional CMO services when they’re in a period of transition or growth—launching new products, entering new markets, or recalibrating after rapid change. In these moments, the right guidance can make all the difference. A Fractional Chief Marketing Officer brings structure, clarity, and focus to your marketing function, whether you’re building a strategy from scratch or fine-tuning what you already have. They integrate seamlessly with your team and act as both a leader and a mentor—offering strategy, execution oversight, and accountability to move your business forward.
At Brigid Marketing Services, we provide Fractional CMO services designed specifically for companies that want experienced marketing leadership without the overhead of a full-time executive. Our approach combines clear strategy, creative direction, and operational discipline—helping businesses scale efficiently and sustainably. We don’t just create marketing plans; we build frameworks for growth that connect your brand story, team culture, and revenue goals under one unified vision. Engaging with Brigid allows you to focus on running your business while we take care of your growth and your marketing needs.
BMS Offerings
Strategic Marketing Leadership
Growth and Revenue Generation
Brand and Communications
Performance and Analytics
Team Leadership and Culture
C-suite and Cross-Functional Communication
Coach the Existing Team
Hire New Team Member As Needed
Why Hire Brigid for Fractional Chief Marketing Officer Services?
Our flexible engagement model means you can bring in a Fractional Chief Marketing Officer when you need them most—whether for a few months to lead a transformation or long-term to provide direction as your business evolves. The goal is always the same: to give your marketing strong leadership, smarter structure, and measurable impact.
01
- Set a Vision and Direction
- Provide experienced leadership to guide your marketing roadmap, align it with your business goals, and ensure every decision drives growth and brand momentum.
02
- Turn Strategy into Sales
- Build and execute marketing plans focused on attracting qualified leads, generating pipeline, and increasing revenue consistently over time.
03
- Craft a Cohesive Story
- Develop a brand voice and communication strategy that clearly convey your value, connect emotionally with customers, and stand out in competitive markets.
04
- Track, Measure, Optimize
- Use data to assess performance, uncover opportunities, and continuously refine your marketing efforts for better ROI and smarter decision-making.
05
- Unite Teams Around Purpose
- Bring focus, motivation, and collaboration to your marketing team. Foster a culture that values innovation, accountability, and measurable success.
06
- Align Leadership and Operations
- Ensure your marketing strategies work hand-in-hand with sales, product, and executive goals—so the entire organization moves in the same direction.
07
- Empower Through Guidance
- Mentor internal talent to raise the level of marketing execution and strategic thinking within your organization. Build confidence and capability that lasts.
08
- Build the Right Team for Growth
- When it’s time to expand, we help you assess skill gaps, hire effectively, and onboard new talent who fit your brand, culture, and long-term vision.
Frequently Asked Questions
A Fractional CMO is a part-time partner who fulfills the full-time role of Chief Marketing Officer. Giving you all the marketing strategy and services you need, without the six-figure price tag of hiring an in-house marketing team. I’ll work with you to create bespoke marketing strategies and then lead my global network of marketing professionals to put those strategies into action. In short—a fractional CMO is your key to accelerated business growth.
There are some common scenarios when you may consider outsourcing marketing services for your business.
- When you need a skilled and experienced marketer to scale your business.
- If you need strategic direction while launching a new business.
- When you want top-tier marketing leadership within your budget.
- During the absence of your full-time CMO due to transition, leave, or other reasons.
- For short-term marketing initiatives, including rebranding campaigns or product launches.
- If you are facing marketing challenges, such as brand positioning issues, defining your ideal client profile, and low lead generation.
- For tailor-made marketing strategies.
Know the role — A fractional CMO is a senior marketer you hire part-time or on contract to bring big-company expertise right-sized for your business without the full-time cost.
Audit your needs — Get specific on what you must fix now (positioning, demand gen, digital presence, launch support); your priorities drive the fit.
Verify the track record — Ask for case studies, references, and measurable outcomes that map directly to your goals.
Test communication — Look for clarity, transparency, and a collaborative style—someone who explains strategy plainly and listens well.
Probe strategic thinking — Choose a forward-looking operator who adapts to change and builds a long-term plan tied to business objectives.
Confirm availability — Align on time commitment, responsiveness, and how they’ll plug into your team and deadlines.
If you can check all of these—role clarity, need fit, niche expertise, proof, communication, strategy, and commitment—you’ve found your fractional CMO.
